Tokyo, Japan – October 2008
Japanese apparel maker Renown Inc (3606.T: Quote, Profile, Research, Stock Buzz) said on Tuesday it may sell British clothier Aquascutum as part of restructuring that could also include it selling its offices and a distribution centre in its home country. Shares in Renown fell more than 16 percent after a local newspaper reported that the company would sell 155-year-old British raincoat maker Aquascutum by February.
Renown spokesman Koji Ito said the company was considering ways to turn around its operations as it expected a third straight year of losses this business year to February.
He added that Renown …

Aquascutum London Advertising Fall 2008 with Gisele Bundchen
High-quality tailor John Emary founded the label Aquascutum in 1851. He had invented and patented the innovative technique of shower-proofing wools and was the first to introduce rain-repellent cloth. The name Aquascutum originates from the two latin words “aqua” (water) and “scutum” (shield). Aquascutum’s mission has always been to provide stylish protection from the unpredictable British weather. During the great war of 1914, which was mainly fought in the trenches. The company developed a new – now legendary – ‘trench’ coat to keep the soldiers warm and dry. This trademark garment embodies unique …