Gossard, The UK’s favourite lingerie brand is launching a 24 hour ‘pop up’ billboard advertising and viral campaign.
Starting at midnight on Monday 17th November and all day Tuesday, the ads will literally stop traffic at 20 key billboard sites around London including Tottenham Court Road, Swiss Cottage and the Old Street Roundabout.
The ad executions feature a contemporary women’s take on the brand’s iconic advertising of the 90’s, with a ‘naughties’ twist of viral initiatives, to promote the new Superboost lingerie range.
What’s more, Gossard is inviting members of the public to participate in the campaign to win themselves some sexy lingerie.
All …

Bologna, October 22 2009
New from La Perla: surprising insights into the current fall/winter collections now at the Online Shop
This season’s current collections from La Perla are full of imagination and variety. There is much to discover: haute atelier couture (La Perla), sweet temptations from Provence (La Perla Glamour), modern design coupled with innovative materials (La Perla Studio) and pure seduction styled after the big stars (La Perla Black Label). The labels Malizia by La Perla and Joelle by La Perla have more surprises in store: Malizia by La Perla lets us discover the hidden imagery of flowers while the Joelle …