The celebrated American filmmaker directed her first-ever commercial for the launch of the new Miss Dior Chérie L’eau fragrance. The ebulliently happy short is an ode to Paris and to Monsieur Dior.
For the setting of the spot, Sofia Coppola drew inspiration from her very own Paris, bursting with freshness and optimism.
To embody the muse of Miss Dior Chérie L’eau, the director chose a young woman with a rebellious love of life, model Maryna Linchuck, whose personality resonates perfectly with the heroines of Virgin Suicides and Marie-Antoinette.
To underscore her insouciant beauty and sparkling charm, Christian Dior Artistic Director John Galliano, designed …

“Baume & Mercier & Me” advertising campaign for 2009 featuring Hollywood A-list actors Evangeline Lilly and David Duchovny

Baume & Mercier & Me, the slogan adopted by the Swiss watch brand Baume & Mercier, is embodied this year by two new personalities with which it shares many similarities: internationally recognized, while remaining totally authentic and profoundly human. Actress Evangeline Lilly (Lost) and actor David Duchovny (X-Files) are associating with the fourth edition of the Baume & Mercier & Me campaign, representing the Geneva-based brand in order to join it in supporting charity projects.
All royalties for the two celebrities, as well as …

Mariacarla Boscono for Hermès Fall Winter 2009 by Eric Valy

For the fall winter season 2008-2009, the chic French luxury house Hermès presented a breathtaking advertising campaign shot by the renowned fashion photographer Eric Valy. Both beautiful and original, the ad visuals reinforce the nostalgic feel the houses’ ready-to-wear collection of French fashion classics evoked. The Hermès “Indian Winter” collection is well translated on the photographs, that were shot on a winter set surrounded by snow covered mountains with Italian model Mariacarla Boscono.
Entitled “An Indian Winter”, the advertising visuals show an array of pieces from the Hermès Fall Winter 2009 ready-to-wear …

For the second time in her career, the German supermodel Claudia Schiffer has been replaced in a Chanel campaign by a young American upcoming model. After having spent three seasons with the French luxury house as the face of Chanel’s resort line, it became clear this week that the supermodel has been dethroned by the 21-year old Heidi Mount, who opened and closed the Chanel spring summer 2009 RTW show at Paris Fashion Week on October 3.
The young model will appear in the new house’s resort campaign for 2008 that was shot by Karl Lagerfeld himself. The elegant and …

The new Angel campaign with Naomi Watts
Angel, the best-selling perfume in France by the exclusive French fashion house Thierry Mugler, has entrusted its image to the Australian actress Naomi Watts. The new ambassador signed for three years with Thierry Mugler Parfums, and is at the heart of the new communication plan which will be unveiled this year.
Immortalized for the new campaign by photographer Ali Mahdavi last June, the actress who broke through in Hollywood with her performance in David Lynch’s highly acclaimed Mulholland Drive, will also star in a Angel TV commercial from the hand of Bill Condon, director of …