Gossard, The UK’s favourite lingerie brand is launching a 24 hour ‘pop up’ billboard advertising and viral campaign.

Starting at midnight on Monday 17th November and all day Tuesday, the ads will literally stop traffic at 20 key billboard sites around London including Tottenham Court Road, Swiss Cottage and the Old Street Roundabout.

The ad executions feature a contemporary women’s take on the brand’s iconic advertising of the 90’s, with a ‘naughties’ twist of viral initiatives, to promote the new Superboost lingerie range.

What’s more, Gossard is inviting members of the public to participate in the campaign to win themselves some sexy lingerie.

All they have to do is take a snap of one of the ads over the course of the 24 hour period and upload it onto Facebook or Twitter.

Site locations can be found on Google Maps: bit.ly/20uTsE

To enter the competition

1. Go to one of the locations and take a photo of the ad.
2. Send us the photo along with name, email, contact number and the ad location number.

Via Twitter: twitter.com/gossard_OMG
Via Facebook: fbpage.com/gossard
Via email: gossard@brandnation.co.uk

In order to celebrate the campaign, Gossard will also be offering 30% off on online purchases of £40.00 or more. Use the promo code GBG at checkout.

Log onto Gossard to shop online and for more information about the campaign.